Shoppers at a supermarket can request Smart Partner cards. A percentage of the amount of money each shopper spends is given to a school of their choice. What type of orientation does the supermarket have?
A)societal marketing orientation
B)supplier orientation
C)sales orientation
D)philanthropic orientation

Question

Quizplus · Accepted Answer

A societal marketing orientation focuses on the well-being of society and considers social and environmental issues in addition to customer satisfaction and profitability. By allowing shoppers to support a school of their choice, the supermarket is showing a commitment to social responsibility and community involvement.

Shoppers at a Supermarket Can Request Smart Partner Cards