Which of the following strategies is most closely associated with the societal marketing orientation?
A)competing in the market
B)fostering opportunism
C)using clean energy sources
D)increasing overhead production costs

Question

Quizplus · Accepted Answer

The societal marketing orientation involves a focus on meeting the needs of customers while also preserving or enhancing societal and environmental well-being. Using clean energy sources is a strategy that directly aligns with this orientation, as it demonstrates a commitment to both satisfying customer needs and promoting sustainability. Competing in the market and fostering opportunism may be associated with other marketing orientations, but not necessarily the societal marketing orientation. Increasing overhead production costs may or may not be a strategy associated with the societal marketing orientation, depending on how those costs are being used to promote societal or environmental welfare.

Which of the Following Strategies Is Most Closely Associated with the Societal