For years, Richard Branson, founder of the Virgin Group, has believed in customer service. He believes that good customer service stems from an environment founded on "a chain, one that is consistent from beginning to end." Which idea has Virgin Group captured in this short phrase?
A)the societal concept
B)Maslow's hierarchy of needs
C)the marketing concept
D)the sales-orientation philosophy

Question

Quizplus · Accepted Answer

The phrase "a chain, one that is consistent from beginning to end" refers to the marketing concept, which emphasizes the importance of providing value to customers and creating long-term relationships through effective customer satisfaction and service. Virgin Group's focus on customer service reflects this philosophy, as they aim to provide consistent, high-quality service across all aspects of their business.

For Years, Richard Branson, Founder of the Virgin Group, Has