Kinko's copy shops use 27 square kilometres of forest to produce all of the paper needed by the corporation annually. While the company is committed to making a profit, it is also committed to preserving the environment. What type of orientation does Kinko's follow?
A)societal marketing orientation
B)sales orientation
C)reciprocal orientation
D)production orientation

Question

Quizplus · Accepted Answer

Kinko's prioritizes the preservation of the environment over maximizing profits, which aligns with a societal marketing orientation.

Kinko's Copy Shops Use 27 Square Kilometres of Forest to Produce