The marketing concept includes a goal orientation to remind managers of which of the following?
A)Satisfying customers is as important as achieving long-term organizational goals.
B)Customers must be satisfied no matter what the long-term effect on the firm.
C)The only reason for any business to exist is to make a profit.
D)The objective is to find a target market that differs from that of the competition.

Question

Quizplus · Accepted Answer

The marketing concept emphasizes the importance of satisfying customers while also achieving the long-term goals of the organization. It recognizes that without satisfying customers, long-term success is unlikely, but also stresses that the organization must remain profitable and focused on achieving its strategic objectives.

The Marketing Concept Includes a Goal Orientation to Remind Managers