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Happy Eating Is a Catering Company That Offers Organic Food

Question 69

Multiple Choice

Happy Eating is a catering company that offers organic food. It serves eatables that are made from organic and locally grown fresh ingredients at private events and corporate functions. The company avoids using plastic and paper products for packaging. It also promotes awareness of the environmental benefits of choosing chemical free, organic food. In this scenario, what kind of orientation has Happy Eating adopted?


A) market orientation
B) societal marketing orientation
C) sales orientation
D) production orientation

Correct Answer:

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