Jojo is a bath and body product manufacturer. This company produces handmade soaps and other products that are made of organic ingredients such as natural, herbal, and fruit extracts. It purchases its raw materials from local farmers and businesses. In this scenario, what type of orientation has Jojo adopted?

Question

Quizplus · Accepted Answer

Jojo has adopted a societal marketing orientation, as it focuses on providing products made of organic ingredients and supports local farmers and businesses. This suggests that Jojo is interested in meeting both the needs of its customers and the larger societal needs of promoting sustainability and supporting local communities.

Jojo Is a Bath and Body Product Manufacturer