Canadian Smoked Turkey Inc. is mail-order business that doesn't accept credit cards and doesn't have a toll-free number for customers to call. It may be old-fashioned but has a very loyal following. What does Canadian Smoked Turkey probably use to maintain these long-term ties to its customers?

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Canadian Smoked Turkey probably uses relationship marketing to maintain long-term ties to its customers. Relationship marketing focuses on building and maintaining long-term relationships with customers by providing personalized attention and building trust and loyalty. This approach is especially effective for businesses with a loyal following that prioritize customer connections over convenience features like credit card acceptance or toll-free numbers.