Which of the following factors would you use if you wanted to develop a company's distribution and logistics?
A)product strategy
B)price strategy
C)place strategy
D)promotion strategy

Question

Quizplus · Accepted Answer

The distribution and logistics of a company falls under the "place" aspect of the 4Ps of marketing, which refers to the channels of distribution and the locations where the product is sold. Therefore, a company would focus on developing its "place strategy" if it wanted to improve its distribution and logistics.

Which of the Following Factors Would You Use If You