Sara Lee Industries spent considerable money and time developing a crust less bread. Prior to the introduction, the company had not conducted market research among its customers, but it was confident that its technology department had produced a successful new product. Based on this example, Sara Lee is a good example of a production-oriented company.

Question

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A production-oriented company focuses on achieving efficiency in production processes and making products that are of good quality and affordable to consumers. In this example, Sara Lee's focus on developing a new product without conducting market research shows a production-oriented approach.

Sara Lee Industries Spent Considerable Money and Time Developing a Crust