How did Revlon identify the fact that its brand names (Revlon, Almay, and Flex) had developed a poor image with both its customers and its retailers?

Question

Quizplus · Accepted Answer

Environmental scanning involves the collection and analysis of information about external factors that can impact an organization's performance. Revlon likely used this method to gather insights from the market, including customer and retailer perceptions, which revealed the poor image of its brands.

How Did Revlon Identify the Fact That Its Brand Names