Fujisawa is Japan's seventh-largest pharmaceutical company. It sells drugs taken by organ transplant patients to increase the chance that the new organ will operate efficiently. Currently, the only products Fujisawa makes are these organ transplant drugs, which it sells worldwide. Its patents protect it from competitors. What sort of advantage does Fujisawa have?

Question

Quizplus · Accepted Answer

Fujisawa has a niche competitive advantage as it specializes in producing drugs for organ transplant patients and has patents that protect it from competitors. It has a unique and specific customer base, and its products cater to a particular need in the market.

Fujisawa Is Japan's Seventh-Largest Pharmaceutical Company