Canadian discount retail giant Giant Tiger hopes to strengthen its position as one of the country's leading sellers of infant products with a 60-page catalogue that offers buyers the ability to purchase products via the phone or Internet. This new strategy reflects a change in which element of its marketing mix?

Question

Quizplus · Accepted Answer

The new strategy of offering buyers the ability to purchase products via phone or internet reflects a change in the distribution element of Giant Tiger's marketing mix.

Canadian Discount Retail Giant Giant Tiger Hopes to Strengthen Its