Disney sells the rights for an investment company to run a Disneyland theme park in Tokyo. The investment company gains most of the profits from the enterprise while paying Disney a percentage in royalties. What is this an example of?
A)a joint venture
B)exporting
C)direct investment
D)licensing

Question

Quizplus · Accepted Answer

This is an example of licensing, where Disney sells the rights to use their brand and intellectual property to the investment company in exchange for royalties.

Disney Sells the Rights for an Investment Company to Run