Staropramen, the second largest brewery in the Czech Republic, began brewing beer in 1842. It has agreed to let a Polish brewery use its brand and manufacturing techniques in return for a fee. What is Staropramen using to expand its global marketing?
A)contract manufacturing
B)exporting
C)a joint venture
D)licensing

Question

Quizplus · Accepted Answer

Staropramen is using licensing to expand its global marketing by allowing a Polish brewery to use its brand and manufacturing techniques in return for a fee. This allows Staropramen to expand its reach without having to directly invest in setting up new facilities or operations.

Staropramen, the Second Largest Brewery in the Czech Republic, Began