DigiSystems Inc. manufactures personal gauges for measuring contact with potentially hazardous materials. Its management wants to expand into international markets while also limiting the risks involved. Additionally, DigiSystems has a limited capital base for new or expanded facilities. Which of the following options for entering international markets should DigiSystems use?
A)direct investment
B)agent manufacturing
C)joint venture
D)licensing

Question

Quizplus · Accepted Answer

Licensing is a low-risk option for entering international markets, as it does not require significant capital investment or the establishment of new facilities.