The Know-All marketing research company gathered eight people in a room to garner their views on recycling habits. A moderator ensured that their views were heard. All individuals were homeowners. What type of research method was this?

Question

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This is a focus group, where a small group of individuals are brought together to share their opinions, attitudes and beliefs about a particular topic or concept. In this case, the topic is recycling habits. The moderator ensures that each individual has a chance to share their views, and the information gathered can be used for marketing research purposes.

The Know-All Marketing Research Company Gathered Eight People in a Room