A research company was hired to determine the emotional drivers behind lipstick use.It conducted a study of 40 women living throughout Canada and ranging in age from 19 to 55. Researchers spent 12 to 15 hours with each subject in an attempt to discover what was working in their lives and what wasn't. Which type of research is this?

Question

Quizplus · Accepted Answer

This type of research involves spending an extended period of time with subjects in their natural environment to gain insights and understanding of their behaviors and beliefs. In this case, the researchers spent 12 to 15 hours with each subject to determine the emotional drivers behind their lipstick use. This approach is characteristic of ethnographic research.

A Research Company Was Hired to Determine the Emotional Drivers