C&S Manufacturing Company makes gift-wrapping paper and ribbons. It wants to add 1.4 square metres to its most popular rolls of wrapping paper and keep the price of each roll at $4.95. C&S Manufacturing wonders if the additional paper footage would increase sales enough to offset the higher costs. What type of primary data research should the company use to answer this question?

Question

Quizplus · Accepted Answer

Experimental research would be the best choice for this scenario because it allows for testing the impact of the additional square footage directly by offering the new product to a select group of customers and comparing their purchasing behavior to that of a control group that receives the standard product. This method would provide a clear understanding of the impact of the change in product size on sales, which can help inform the decision whether to make the change or not.

C&S Manufacturing Company Makes Gift-Wrapping Paper and Ribbons