Scenario 6-2
Fiona is considering a daycare facility for her five-month-old daughter Kate. She has been visiting daycare centres for the past two weeks and has interviewed caregivers at eight different centres. It is extremely important to Fiona that Kate be stimulated intellectually and fed according to schedule. After considering all eight daycare centres, Fiona chose PerfectCare. While she is quite pleased with her choice, she does continue to wonder if she made the correct decision.
-Refer to the scenario. What is the term for Fiona's uncertainty about whether she made the correct decision and the feelings that go along with this uncertainty?

Question

Quizplus · Accepted Answer

Fiona's uncertainty about whether she made the correct decision and the feelings that go along with this uncertainty is known as cognitive dissonance. This occurs when individuals experience discomfort or doubt following a purchase decision, which may lead to them second-guessing their decision or seeking reassurance that they made the right choice.

Scenario 6-2 Fiona Is Considering a Daycare Facility for Her Five-Month-Old Daughter