What is the benefit of having fewer customers in business markets in comparison with consumer markets?

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Having fewer customers in business markets can make it easier to identify prospective buyers. This is because there are typically fewer businesses in a given industry or geographic area than there are individual consumers. As a result, B2B marketers can focus their efforts on a smaller number of potential customers and tailor their messaging and offerings to meet their specific needs. This can help to improve the efficiency and effectiveness of their marketing efforts.

What Is the Benefit of Having Fewer Customers in Business