Creative Graphics has just moved into a new building. The owner wants to landscape the front of the building and build an employee picnic area on the side. When looking for a landscaper, the owner looked no further than his own customer list. He chose to use the services of a landscaper that had hired Creative Graphics to print a recent promotional brochure. The purchase by Creative Graphics is which of the following?

Question

Quizplus · Accepted Answer

This is a normal business practice called reciprocity, where one business chooses to use the services of another business that has previously used their services. It is not an example of nested demand or an illegal influence, and there is no indication that the decision was unethical by all standards.

Creative Graphics Has Just Moved into a New Building