Festive Holiday Truffles is a small confectionary company. Its owner has been heard to say she engages in mass marketing. Marketers would call her strategy an undifferentiated targeting strategy.

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Undifferentiated targeting strategy (also known as mass marketing) is when a company treats the entire market as a homogenous group and targets its marketing efforts towards all consumers with the same product or service. In this case, Festive Holiday Truffles' owner states that she engages in mass marketing, indicating that the company uses an undifferentiated targeting strategy.

Festive Holiday Truffles Is a Small Confectionary Company