Ol' Roy (the Walmart store brand) dry dog food is sold at minimal cost with no promotion. KAL KAN Foods markets Pedigree dry dog food and spends time and money to develop ads to show the relationships between dogs and their owners. Since the two companies' products provide the same level of nutrients to dogs, these products are undifferentiated.

Question

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The products may provide the same level of nutrients, but KAL KAN Foods markets Pedigree with ads that create an emotional attachment between dogs and their owners, which makes their product differentiated from Ol' Roy.

Ol' Roy (The Walmart Store Brand) Dry Dog Food Is