One of the trends that will lead to the continued growth of one-to-one marketing is the perception by consumers that they have more things to do and less time in which to do them.

Question

Quizplus · Accepted Answer

One-to-one marketing, which utilizes personalized communication to target individual consumers, can be more effective in saving consumers time by providing tailored solutions and offers that are relevant to their needs and preferences. As time becomes an increasingly scarce resource for consumers, they are likely to value and respond positively to marketing messages that respect their time and offer greater convenience and efficiency.

One of the Trends That Will Lead to the Continued