An Internet company, icruise.com, sold cruises by offering a "Suntan Guarantee." The guarantee promised a full refund on a Caribbean cruise if more than one-quarter inch of rain fell from 10a.m. to 4 p.m. for a preset number of days depending on the length of the cruise. The core service offered by icruise.com is travel. The guarantee is which of the following type of service?

Question

Quizplus · Accepted Answer

The Suntan Guarantee is a supplementary service offered by icruise.com to enhance their core service of travel. It is an additional benefit provided to the customers to differentiate themselves from other competitors in the market.

An Internet Company, Icruise