A blend of more advertising and sales promotion and less personal selling is useful when the target market is informed,loyal to the product in question,and geographically widely scattered.

Question

Quizplus · Accepted Answer

When the target market is already informed and loyal to the product, they may not require the same level of personal selling as a less informed audience. Additionally, if the target market is geographically dispersed, it may not be practical to rely heavily on personal selling. In this case, utilizing more advertising and sales promotion can help reach a wider audience and reinforce the loyalty of existing customers.

A Blend of More Advertising and Sales Promotion and Less