Which of the following is NOT used as a basis for making media mix decisions?
A)media schedule
B)cost per thousand
C)frequency
D)audience selectivity

Question

Quizplus · Accepted Answer

Media schedule is not used as a basis for making media mix decisions. Media mix decisions involve determining the combination of media that will be used to promote a product or service. Factors that may be considered when making these decisions include cost per thousand (CPM), frequency, and audience selectivity. A media schedule would outline the specific timing and placement of the chosen media within the overall media mix, but it would not be a primary factor in the decision-making process.

Which of the Following Is NOT Used as a Basis