With which media schedule may an advertiser schedule the ads heavily every other month to achieve a greater impact with an increased frequency and reach at those times?
A)intermittent
B)flighted
C)periodic
D)alternating

Question

Quizplus · Accepted Answer

The flighted media schedule involves scheduling the ads heavily during specific periods and then pausing them for a while. This is done to achieve a greater impact with an increased frequency and reach during those times. Heavy advertising every other month fits the flighted schedule perfectly.

With Which Media Schedule May an Advertiser Schedule the Ads