What do public relations specialists use to handle the effects of unfavourable publicity?
A)media planning
B)crisis management
C)message power
D)communication narrowcasting

Question

Quizplus · Accepted Answer

Public relations specialists use crisis management to handle the effects of unfavourable publicity. This involves taking immediate and strategic action to minimize the negative impact of the publicity and prevent further damage to the reputation of the company or organization. Crisis management may involve issuing a public statement, addressing concerns and complaints, offering solutions or compensation, and communicating with stakeholders and the media.

What Do Public Relations Specialists Use to Handle the Effects