Rogers Wireless and Fido customers were able to immediately and easily contribute to those in southern Alberta who were hit hard by devastating flooding in June 2013. By texting ABHELP to shortcode 4664, customers were able to donate $5.00 with 100 percent of the proceeds going to the Canadian Red Cross. What is this called?
A) charity lining
B) help calling
C) humanitarian texting
D) social texting
Correct Answer:
Verified
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