Scenario 19-2
Many marketers define their social media strategies around six core concepts: (1) listening, learning, responding, and repeating; (2) building relationships and trust; (3) promoting products and services; (4) managing your reputation; (5) improving customer service; (6) championing those who champion you. Marketers should also keep in mind that, more and more, customers expect companies to use social media. According to a recent survey, more than half of all consumers want ongoing conversations with companies and brands-and of consumers who use social media themselves, a whopping 85 percent believe that companies should have an active social media presence. Marketers who embrace such consumers can harness the power of social media and ultimately improve profits and brand loyalty.
-Refer to the scenario. Of the social media strategies often defined by marketers, what is undoubtedly the foundational objective?

Question

Quizplus · Accepted Answer

Among the six core concepts mentioned, "listening, learning, responding, and repeating" is undoubtedly the foundational objective. Without actively listening to and learning from the conversations happening on social media, marketers cannot effectively implement any of the other strategies listed.

Scenario 19-2 Many Marketers Define Their Social Media Strategies Around Six Core