Scenario 19-2 Many Marketers Define Their Social Media Strategies Around Six Core

Scenario 19-2
Many marketers define their social media strategies around six core concepts: (1) listening, learning, responding, and repeating; (2) building relationships and trust; (3) promoting products and services; (4) managing your reputation; (5) improving customer service; (6) championing those who champion you. Marketers should also keep in mind that, more and more, customers expect companies to use social media. According to a recent survey, more than half of all consumers want ongoing conversations with companies and brands-and of consumers who use social media themselves, a whopping 85 percent believe that companies should have an active social media presence. Marketers who embrace such consumers can harness the power of social media and ultimately improve profits and brand loyalty.
-Refer to the scenario. Which of the following resources would be most likely to help an organization achieve the goal of promoting products?

A) Buzzillions, a product review site that works with retailers to identify customers who have purchased products and asks them to write reviews
B) Google Analytics, a free service that shows businesses how visitors found their site and how they interact with it
C) Site Volume, a service that measures the frequency of search terms across Digg, MySpace, and YouTube
D) InnoCentive, a service that enables its clients to source ideas from their customers