Scenario 19-2 Many Marketers Define Their Social Media Strategies Around Six Core

Scenario 19-2
Many marketers define their social media strategies around six core concepts: (1) listening, learning, responding, and repeating; (2) building relationships and trust; (3) promoting products and services; (4) managing your reputation; (5) improving customer service; (6) championing those who champion you. Marketers should also keep in mind that, more and more, customers expect companies to use social media. According to a recent survey, more than half of all consumers want ongoing conversations with companies and brands-and of consumers who use social media themselves, a whopping 85 percent believe that companies should have an active social media presence. Marketers who embrace such consumers can harness the power of social media and ultimately improve profits and brand loyalty.
-Refer to the scenario. What is one way an organization might effectively use noncorporate blogs to help achieve its social media goals?

A) by providing bloggers with products and/or money in exchange for a review
B) by flooding the comments section of such blogs with positive comments about the brand or company
C) by purchasing the blogs from the owners and converting them into corporate blogs
D) by endearing the organization with anecdotes and stories about the brand