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Entrepreneurship Successfully Launching Study Set 1
Quiz 5: Industry and Competitor Analysis
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Question 1
Multiple Choice
According to the textbook, the five competitive forces included in the Five Forces model determine the average ________.
Question 2
True/False
An industry is a group of firms producing a similar product or service, such as tires, life insurance, or smartphone apps.
Question 3
True/False
Business trends include economic trends, social trends, technological advances, and political and regulatory changes.
Question 4
Multiple Choice
Each quarter, Craig Anderson, who owns a chain of auto repair shops, does a detailed analysis of his firm's competitors. This analysis is called ________ analysis.
Question 5
Multiple Choice
A(n) ________ is a group of firms producing a similar product or service, such as soft drinks, airlines, or smartphone apps.
Question 6
Multiple Choice
The Partnering for Success feature in Chapter 5 focuses on three things that are important for startups to become active in to learn the ins and outs of their industries. The three items focused on in the feature are ________.
Question 7
True/False
The two trends that are most important to focus on in an industry analysis are business trends and environmental trends.
Question 8
True/False
Industry analysis is business research that focuses on the potential of an industry.
Question 9
True/False
A comparison analysis is a detailed evaluation of a firm's competitors.
Question 10
Multiple Choice
Many firms benefit from an increasing ability to outsource manufacturing or service functions to lower-cost foreign countries. This trend is referred to in the textbook as a(n) ________ trend.
Question 11
Multiple Choice
Terry Washington recently started a new firm in the financial services industry. Prior to starting his firm, he spent considerable time doing research on the potential of the industry. The research that Terry was doing is called ________ analysis.
Question 12
Multiple Choice
Once a firm decides to enter an industry and chooses a market in which to compete, it must gain an understanding of its competitive environment. This challenge can be undertaken by completing a(n) ________ analysis.