When negotiating,which factors must be kept in balance?

Question

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When negotiating, it is important to balance the relationship with the other party, the goal you are trying to achieve, and the interests of your organization. This means that you should not sacrifice one for the other, but instead find a solution that satisfies all three factors. B and C may also be important, but they are not as fundamental as the factors listed in A. D is too broad and does not offer specific guidance on what factors to balance.

When Negotiating,which Factors Must Be Kept in Balance