Wink Natural Cosmetics, the Company Profiled in the Opening Feature

Wink Natural Cosmetics, the company profiled in the opening feature in Chapter 11, sells cosmetics products. According to the case, the company's initial marketing efforts were aimed at ________.

A) building the company's brand
B) finding strategic partners
C) finding the right target market
D) building a social media presence
E) effectively executing a Google AdWords campaign