Broadway Dance Center in New York City targets serious dancers who aspire to earn a living dancing in Broadway plays. This specific portion of the overall dance industry is referred to a ________ market.

Question

Quizplus · Accepted Answer

A niche market is a more focused segment of a larger market, with specific needs or preferences. In this case, Broadway Dance Center caters to a specific group of serious dancers who have a goal of performing in Broadway plays, which fits the definition of a niche market. The other options do not accurately describe this market segment.

Broadway Dance Center in New York City Targets Serious Dancers