Which marketing activity can often be used to counter negative publicity?

Question

Quizplus · Accepted Answer

Public relations is the best choice to counter negative publicity as it involves managing and building relationships between an organization and its target audience, including the media. Through PR, an organization can control its message, address concerns, and provide accurate information to the public to mitigate the impact of negative publicity. Sales, promotion, and advertising may not effectively address negative publicity as they are more focused on generating revenue and increasing brand awareness.

Which Marketing Activity Can Often Be Used to Counter Negative