A key difference between transactional and relationship selling is:
A)The effort devoted to maintaining the relationship between face-to-face encounters.
B)The time devoted to finding new leads.
C)Whether or not customer and salesperson ever meet face-to-face.
D)The caliber of the customer.

Question

Quizplus · Accepted Answer

A key difference between transactional and relationship selling is the effort devoted to maintaining the relationship between face-to-face encounters. Transactional selling focuses on making a sale and moving on to the next customer. Relationship selling, on the other hand, focuses on building and maintaining relationships with customers over time, even between sales interactions. This requires a greater effort in maintaining communication, providing support, and addressing customer needs beyond the initial sale.

A Key Difference Between Transactional and Relationship Selling Is