Terry has about a dozen highly profitable customers in her sales territory.One strategy she should consider is increasing the ____________ for those customers.
A)Retention rate.
B)Brand equity.
C)4Ps.
D)Supply-source management.

Question

Quizplus · Accepted Answer

Increasing retention rate means keeping the existing customers by providing them exceptional services, products, or experiences. By doing so, Terry can ensure that her highly profitable customers continue to do business with her and, therefore, increase their lifetime value to the company.

Terry Has About a Dozen Highly Profitable Customers in Her