Research has shown that satisfied customers:
A)Are not always loyal customers.
B)Provide the most referrals.
C)Smile when the salesperson enters the room.
D)All of the choices are correct.

Question

Quizplus · Accepted Answer

While satisfied customers may be more likely to return and make repeat purchases, research has shown that loyalty is based on various factors including convenience, price, and overall customer experience. Therefore, being satisfied with a single purchase does not guarantee loyalty.

Research Has Shown That Satisfied Customers