When defining sales territories and customer coverage:
A)All customers should be treated the same.
B)Only major customers should receive sales calls.
C)The company aligns the sales force appropriately with various customers.
D)All of the choices are correct.

Question

Quizplus · Accepted Answer

It is important to align the sales force appropriately with various customers to ensure that each customer receives the appropriate level of attention and service. Treating all customers the same or only focusing on major customers may lead to missed opportunities or ineffective use of resources. Therefore, option C is the best choice.

When Defining Sales Territories and Customer Coverage