What is the usual result for firms that participate in cause-related marketing?
A) They avoid increased government regulation of their activities.
B) They find that benefits fall short of costs but pursue these efforts anyway because they are a way to be more socially responsible.
C) They find that such programs help build their brands and increase sales.
D) They can take advantage of significant tax deductions.

Question

Quizplus · Accepted Answer

Firms that participate in cause-related marketing usually find that such programs help build their brands and increase sales. By aligning themselves with a cause that resonates with their target market, firms can establish an emotional connection with their customers, differentiate themselves from competitors, and enhance their reputation as socially responsible businesses. This can lead to increased customer loyalty, positive word-of-mouth, and ultimately, improved financial performance.

What Is the Usual Result for Firms That Participate in Cause-Related