Which of the following terms refers to the use of marketing partnerships between businesses and not-for-profit organizations that are designed to spike sales for the company and raise money for the not-for-profit organization?
A) corporate philanthropy
B) consumerism
C) sustainable development
D) cause-related marketing

Question

Quizplus · Accepted Answer

Cause-related marketing refers to the use of marketing partnerships between businesses and not-for-profit organizations that are designed to spike sales for the company and raise money for the not-for-profit organization. Corporate philanthropy refers to charitable donations and contributions made by a company, while consumerism refers to a movement advocating for the protection of consumer interests and rights. Sustainable development refers to the practice of meeting the needs of the present without compromising the ability of future generations to meet their own needs.

Which of the Following Terms Refers to the Use of Marketing