What is the term for developing and promoting environmentally sound products and practices to gain a competitive edge?
A) green marketing
B) consumerism
C) cause-related marketing
D) sustainable development

Question

Quizplus · Accepted Answer

Green marketing refers to the development and promotion of environmentally friendly products and practices by companies to gain a competitive edge in the market. It involves communicating the environmental benefits of the products and services to customers and stakeholders. The goal of green marketing is to meet the growing consumer demand for sustainable and eco-friendly products, while also addressing environmental concerns and reducing the company's carbon footprint.

What Is the Term for Developing and Promoting Environmentally Sound