Ellie wants to do some marketing research to uncover the attitudes and motivations that shape consumer choices. The best way to obtain this information would be to use observation research to obtain primary data.

Question

Quizplus · Accepted Answer

While observation research can be useful in certain situations, such as studying consumer behavior in a retail setting, it may not be the best method for uncovering attitudes and motivations behind consumer choices. Other methods, such as surveys or focus groups, may be better suited for this purpose.

Ellie Wants to Do Some Marketing Research to Uncover the Attitudes