In which of the following eras did many companies adopt the philosophy that consumer satisfaction should be the central focus of the entire organization?
A) Laissez Faire Era
B) Marketing Era
C) Selling Era
D) Production Era

Question

Quizplus · Accepted Answer

The Marketing Era, which began in the 1950s and lasted until the 1990s, was characterized by the idea that creating and satisfying customers' needs should be the central focus of the entire organization. Companies during this era adopted a customer-centric approach and used market research and segmentation to better understand their target audience and create products and services that met their needs.

In Which of the Following Eras Did Many Companies Adopt