Henry Ford's famous quote that customers could have any colour car they wanted "as long as it is black" best reflects marketing attitudes during which era?
A) Marketing Era
B) Production Era
C) Selling Era
D) Relationship Era

Question

Quizplus · Accepted Answer

During the Production Era (early 1900s), the main focus was on producing goods efficiently and at a low cost. Mass production was the norm and customization was not a priority. Henry Ford's statement reflects this attitude, as black paint dried faster than other colors and allowed for faster production. It was more about making the product available and affordable to the masses than providing choice to the customers.

Henry Ford's Famous Quote That Customers Could Have Any Colour