MyWays produces GPS navigation units. It sells these units online, over the phone, and in its own outlet stores. It also accepts all major credit cards and offers a variety of attractive financing arrangements and free shipping. Which type of utility is MyWays making a strong effort to provide?
A) transactional utility
B) cost utility
C) ownership utility
D) tracking utility

Question

Quizplus · Accepted Answer

Ownership utility is emphasized by MyWays through its diverse sales channels (online, phone, outlet stores), payment options (accepting all major credit cards), financing arrangements, and free shipping, all of which facilitate the process of purchasing and owning a GPS navigation unit.

MyWays Produces GPS Navigation Units